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Ranking a competitive keyword in Google search engine is not easy today because SEO is completely changed from what it was few years before! has been witnessing these changes since 2008. Google introduced many major updates such as

  1. EMD – Exact Match Domain – launched in 2012 to prevent poor quality websites with just exact match domain and not having quality content.
  2. Pirate – to prevent websites with several copyright infringement reports captured via Google DMCA system.
  3. Payday – launched in June, 2013 targeted to clean up search results for spam queries like payday loan, pornographic and other similar queries.
  4. Pigeon – to deliver more accurate and relevant local search results that are merged with traditional web search ranking signals.
  5. Penguin – launched to catch websites spamming Google search result by buying backlinks and getting backlinks through link network to increase Google ranking.
  6. Panda – to prevent poor quality content in Google search result.
  7. Mobile Friendly Update (Mobilegeddon) – designed to give a boost to mobile friendly pages in Google mobile search result.
  8. Hummingbird – introduced in September 2013, designed to better focus the meaning behind the words.
Google Algorithm Change History
Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways. For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization. Below, we’ve listed the major algorithmic changes that have had the biggest impact on search.

These updates have impacted millions of web pages negatively as well as positively. Those websites which were not following the guidelines of Google’s latest updates, they were penalized heavily, some of them were removed from the Google index.

According to today’s SEO service market, you can easily find many SEO service providers with attractive names such as SEO Company, SEO Expert, Reliable SEO, and First SEO with attractive SEO packages but they are not going to promise a guaranteed position on first page of Google search engine. They just follow some SEO formats, according to their formats, they do basic optimization of your web pages and get some backlinks from poor sources such as web 2.0, web directories, article directories, social bookmarking, social profile creation and their duty is over.

Whether you are an SEO company or SEO Agency with good SEO packages, there is no guarantee in search engine optimization field. It is not possible to rank all your keywords on first position in Google and other search engines. If these keywords are competitive then other SEO service providers are also thinking like you are thinking. All have to climb on the first spot but the first spot is just one, how can you? Moreover, Google or other search engines are not your own properties so you can’t make your own algorithm, you can just follow algorithms of search engines. These search engine algorithms are not static, they are dynamic; they keep changing time to time. But these updates are minor, some basic algorithms which were working in 2008, they are working in 2017 also.

If you want to rank a keyword then there is not just on factor to rank a keyword, a keyword rank is an effect of more than 200 SEO factors or SEO signals you can say. If you want to use services of an SEO Company, please make sure that the SEO Company understands these SEO signals. The more SEO signals your web page sends to Google and other search engines, the better rank your webpage deserves.

Whether you talk of on-page optimization or off-page optimization, both are composed of SEO signals that tell Google the percentage of variations, natural factors, unique stuffs a web page or website has. diverts its most of the energy towards getting high quality backlinks; natural and slow link building that is very important to rank a web page.

How to obtain high quality backlinks? Well, there are some effective ways such as:

seo agency
  1. Forum participation
  2. Blog commenting
  3. Web 2.0
  4. Linking to relevant websites via guest posting

According to many experienced SEO experts, web directories are almost died: directory submission is died, but there are still some high quality directories, that we consider submitting website to them.

Article directories are also died: article submission is also outdated link building technique but there are still some article directories such as EzineArticles and niche article directories with good authority can be helpful for backlinks as well…

Based on’s experience, you should avoid doing same stuffs again and again in search engine optimization! For example, if you build 5 quality links today, you shouldn't repeat it again and again. Instead wait for few days to repeat the previous task. For the time being, perform some other SEO activities like content creation, on-page optimization improvement or contacting owner of high quality relevant websites such as HP, Wikipedia to get a link.

We already said that SEO needs variations, if there is not too many variations, you are doing the same thing again and again then your efforts are useless. Your website/webpage ranking may be going down.

Most of the SEO facts we disclosed above, you could not get them from popular SEO company/agency, experts or SEO service providers, they don’t want to tell the truth to their clients. They have just some big SEO packages with no-guarantee. says again, just maintain variations, natural stuffs, avoid doing same stuffs again and again in on-page or off-page optimization and you will be fine ranking high on Google and other major search engines.

You may have heard content is king, backlinks are queen in SEO. But at the same time, you have to think that search engine is a machine and understanding its algorithm can be helpful to rank pages in search engines. And don’t forget that the SEO algorithm is made of > 200 factors.


Pinterest is an image sharing website. Webpages from Pinterest are also ranking in Google for some semi-competitive keywords, why? It doesn’t have 1000-word high quality articles. But the Pinterest pages have other SEO factors based on those factors they rank.

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